Trade
Show
Help
Our
trade
show
help
center
is here
to
maximize
your
trade
show
success.
Make your next exhibit more memorable and more productive.
The Benefits of Exhibiting
Trade show selling can work for any company and can be used to:
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Produce immediate, at-the-event
sales. |
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Generate low-cost, high-quality
sales signs and banners. |
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Successfully launch new products or
services or enforce the ones you have!. |
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Improve your company's image
branding efforts. |
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Keep you in touch with clients. |
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Provide valuable insight on your
competition. |
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Support your overall sales and
marketing goals. |
The ABC of trade shows.
A: If the trade show display table you have does not include a tablecloth, be sure to get one that complements your display and represents your company’s image and color scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (i.e. a table runner). Your table will definitely stand out in a crowd.
B: If your trade show display space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.
C: If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your trade show display.
D: Arrange your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.
E: Develop a PowerPoint presentation to display on your table (if an electrical outlet is within reach of your booth). You can make it on your desktop computer and transfer it to a laptop, which you can rent or borrow if you don’t already have one. Your visitors will find this visually appealing and it will draw in their attention.
