Sign and Banner
Design Help
Tips for Getting the Most Out of Your Signs and
banners
Your sign is the first thing customers notice about your
business, and it can be a powerful tool in establishing your
branded business logo.
Let us help you make a design that's right for your
specific needs.
Effective Design
Here are some good points to consider in designing an effective
sign or Banner.
Visibility
Viewing distance is a primary factor. Your sign and the message
it conveys must be readily distinguishable from the surroundings.
When you don't have room for lettering as large as you would like,
try using light-colored letters on a dark background. The contrast
will make the lettering appear larger and viewers will find it easier
to read.
Readability
The reader's ability to correctly read your message is maximized
by a design that enhances individual letter distinction. Studies
have proven that black letters on a yellow background or yellow
letters on a black background are the easiest color combinations
to read, especially at a distance. Other combinations that work
well have been studied and ranked in order of readability.
Get Noticed
You can draw the reader's attention by changing a sign's message,
color, size or shape frequently.
Legibility
The right typestyles and spacing can help readers distinguish letters
and words. Your sign professional can help you with these selections.
Getting
More From Your Signs
A Banner Programs helps Build Sales All Year Long
To keep your marketing message fresh, hang a new promotional
banner every month.
Use Full Color Graphics On Your Signs
A picture is worth a thousand words. Put full color digital
graphics to work on your signs.
Design For Improved Readability
Use larger sizes, borders and additional colors to make your
signs easier to read from a moving vehicle.
The Right
Colors
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Here are some good color combinations that have
proven most effective and the easiest to read. Good
color selection can make a sign that real stand out. |
Sign
Project Check List
Here's a list to help specify your signage
needs. please feel free to
print this page
to help guide your
MILE HIGH SIGNS® consultant in making good
recommendations for your project.
Use of Your Sign
 |
Are you...Directing, Informing or
Selling or buying? |
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Will the display time be...Temporary
or Permanent? |
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Do you want to project an image that
is...Professional, Sophisticated,
Youthful, Fun or Other? |
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Will it coordinate with existing
graphic advertising? |
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Do you need the sign at night? |
Your Target
Audience
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Who’s attention do you want to
attract? |
 |
How far will readers be from the
sign? |
 |
How long will they have to read the
sign? |
Sign
Copy
and
Layout
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What special message do you want to
communicate? |
 |
What special message do you want to
communicate? |
 |
Do you have special logo or layout
requirements? |
 |
Do you have logos or graphics? |
Installing
Your
Sign
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Where will your sign be displayed? |
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How will it be attached? |
 |
What are your landlord or local sign
code authority
requirements/restrictions? |
More Categories
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Contact
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