Banner Design Help

Effective Design

Here are some good points to consider in designing an effective sign or Banner.

Visibility
Viewing distance is a primary factor. Your sign and the message it conveys must be readily distinguishable from the surroundings. When you don't have room for lettering as large as you would like, try using light-colored letters on a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read.

Readability
The reader's ability to correctly read your message is maximized by a design that enhances individual letter distinction. Studies have proven that black letters on a yellow background or yellow letters on a black background are the easiest color combinations to read, especially at a distance. Other combinations that work well have been studied and ranked in order of readability.

Get Noticed
You can draw the reader's attention by changing a sign's message, color, size or shape frequently.

Legibility
The right typestyles and spacing can help readers distinguish letters and words. Your sign professional can help you with these selections.

Getting More From Your Signs

A Banner Programs helps Build Sales All Year Long

To keep your marketing message fresh, hang a new promotional banner every month.
Use Full Color Graphics On Your Signs
A picture is worth a thousand words. Put full color digital graphics to work on your signs.

Design For Improved Readability
Use larger sizes, borders and additional colors to make your signs easier to read from a moving vehicle.

The Right Colors

Here are some good color combinations that have proven most effective and the easiest to read. Good color selection can make a sign that real stand out.

• Are you...Directing, Informing or Selling or buying?
• Will the display time be...Temporary or Permanent?
• Do you want to project an image that is...Professional, Sophisticated, Youthful, Fun or Other?
• Will it coordinate with existing graphic advertising?
• Do you need the sign at night?

Your Target Audience

• Who’s attention do you want to attract?
• How far will readers be from the sign?
• How long will they have to read the sign?

Sign Copy and Layout

• What special message do you want to communicate?
• What special message do you want to communicate?
• Do you have special logo or layout requirements?
• Do you have logos or graphics?

Installing Your Sign

• Where will your sign be displayed?
• How will it be attached?
• What are your landlord or local sign code authority requirements/restrictions?